e.biz

46.76 LEI
51.95 LEI
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  • ISBN: 9780750658959
Sold By: Prior Books Total Items: 86009

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce.

It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios.

Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved.

E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index

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