Marketing the Best Deal in Town

47.66 LEI
52.95 LEI
-10%
In Stock
Description

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women.

This book is illustrated throughout with successful strategies libraries are currently using to market their services.

Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Details
  • ISBN: 9781843343066
Sold By: Prior Books Total Items: 86171
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