No subcategories See all
No subcategories See all
No subcategories See all
No subcategories See all
No subcategories See all
No subcategories See all
This book provides an invaluable insight into one of the most influential global industries.
It covers: publishing; broadcasting; newspapers and journals; advertising and public relations.
Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks.
This provides a highly structured and informative view of the media industry.
The final section provides an overview of the current developments and possibilities for the future.
Ratings & Reviews
No Review Found